Product ratings and reviews are now available at Albertsons Cos. through a new partnership with PowerReviews, allowing shoppers of Albertsons, Safeway, Jewel-Osco, Shaw’s and Vons to read and write reviews when shopping online.
“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content,” said Mark Dillon, CEO of Chicago-based PowerReviews, in a news release. “Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”
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PowerReviews found that 83% of grocery shoppers are more likely to purchase a new grocery item online if customer reviews exist for that product. Furthermore, 80% of consumers are less likely to buy an item if there are no reviews; 64% of consumers are more likely to buy an item that has more than 1,000 reviews; and 54% of consumers are more likely to buy an item with 10,000 or more reviews.
“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, SVP of digital customer experience for Albertsons Cos., in a release. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”
Boise, Idaho-based Albertsons Cos. operates 2,276 retail stores with 1,722 pharmacies, 402 associated fuel centers, 22 dedicated distribution centers, and 20 manufacturing facilities.