Illustration: Pedro Nekoi
Babies and kids can bring so much joy to our lives — and so many expenses too. That makes Amazon Prime Day a good time to snag deals on gifts, toys, and gear for the young ones in your life (especially since a new school year and fall temperatures will be here before you know it).
Throughout the two-day event exclusively for Amazon Prime subscribers, we’ve picked through the Prime Day sales bins to round up all the best deals on baby and kid stuff, from car seats and strollers to clothing and furniture, including noteworthy sales on fan-favorite brands like Graco and Magna-Tiles. One important note: If you see a deal you like, don’t hesitate. Discounts last only as long as stock is available, and the very best ones won’t stick around for too long.
We’ve wrapped up our Prime Day coverage but the deals will be live until 3 am EST on Thursday, July 14. While the deals don’t expire until then, the stock may run out so if you see something you like, snag it while it is still available.
From tiny newborn to rambunctious toddler and beyond, the Graco Extend2Fit three-in-one car seat is designed to last for most of your child’s car-seat-using life. Jennifer LaBracio, gear editor at Babylist, recommends it not only for its value and versatility, but because it’s “easy to install, and it’s also a great fit for almost any type of car.”
Hit your next adventure with your tiny traveler in tow with this super lightweight (only 13 pounds), compact stroller. The Summer 3Dlite is beloved by parents for its storage basket, durability, and the fact that it can recline like a standard stroller — all in the easy-fold and travel-friendly package of an umbrella stroller. This is also the cheapest it’s been since the spring of 2021.
Being a parent means you usually can’t leave the house with just lip balm and house keys. This stylish diaper bag will hold all of your baby’s essentials and comes with stroller straps, a changing pad, and an insulated bottle bag.
Potty training is tough for everyone involved, but the right transitional toilet can make a bit of difference. This realistic potty has a flushing handle that sounds just like the adult toilet and plays music to celebrate its user’s success. The seat can also be removed and placed on a standard toilet to help your child to fully transition.
This all-terrain stroller wagon will make adventures with your kids a lot comfier. It holds up to 50 pounds, has enough room to accommodate two kids, and you can push and pull it across sand, gravel, dirt, and concrete.
Peace of mind is priceless, and the Owlet Smart Baby Sock can help you feel at ease when you put your baby to sleep. Recommended in our gift guide for new moms, the sock monitors your baby’s heart rate, sleep quality, and oxygen levels while they snooze, and the camera allows you to keep an eye on your little one.
One of our top white noise machines that comes highly recommended by New York Magazine deputy editor Alexis Swerdloff, the Marpac Dohm sound machine can help everyone in your family sleep better. The machine has two speed options and a mini fan underneath the dome to produce a relaxing whir that drowns out background noise.
If you have vacays on your family’s calendar this summer, this hard-sided Minnie Mouse luggage set will hold your kiddo’s clothes, travel pillow, and random toy they insist on bringing. The set includes a carry-on and a larger suitcase for shorter or longer trips.
This iconic jacket (if only for the last four years) is on sale with a 50 percent discount and is available in both toddler and big-kid sizes. The shearling-lined hood combined with white duck-down lining make it a warm and undeniably fashionable choice for the cold season.
Somehow Crocs are cuter in miniature toddler sizes. Lightweight and water friendly, Crocs are the perfect summer shoe for little ones learning how to be more independent. If electric pink isn’t your child’s vibe, there are several other colors and sizes on sale.
Babies are notorious for needing midday outfit changes. Stock up on these cute, stretchy basic bodysuits so you always have a fresh fit on hand.
Encourage your kiddo to keep their teeth in top shape with this brightly colored electric toothbrush. The soft silicone handle makes it easy to hold, and the two modes (sensitive and standard) offer a customizable brushing experience. Your pediatric dentist will appreciate the two-minute timer that beeps every 30 seconds, helping your child to learn how to give every quadrant of their mouth proper attention.
A collection of mom-approved newborn supplies bundled into one package, including FridaBaby’s baby-shower gift favorite snot sucker.
Made of 99.99 percent water and just a drop of fruit extract, these ultragentle wipes can be used for diaper changes, runny noses, and quick cleanups on the go. They’re one of our top picks for baby wipes, especially for babies with sensitive skin.
Kids come with all sorts of small things like pacifiers, beloved McDonald’s toys, and wipes at risk of drying out. Stasher bags are made of soft and flexible silicone and can hold just about anything. Use them for diaper bag organization, on-the-go snacks, or whatever else you can think of.
Whip up smooth and tasty purées for your baby with this 22-piece blender set by Nuby. It comes with everything you need to make, serve, and store your tot’s food.
Back-to-school season is looming, and this fan-favorite leakproof, five-compartment bent-box-style lunch box is a must-have. For more than 50 percent off, it’s worth snagging two so you always have a clean one handy when the other’s in the dishwasher (because yes, they’re mercifully dishwasher-safe).
Get a jump on back-to-school shopping with this two-pack of Contigo water bottles. Having a backup will come in handy when one of them enters the vortex of the lost and found halfway through the school year.
If it’s time for your little one to get in on family spaghetti night, this self-feeding starter kit by NumNum will set them up for saucy success. It’s designed for babies as young as 6 months old who are tasting their first bite of table food or learning to feed themselves.
This set comes with everything a pumping person needs to express milk wherever they are including an extra battery pack and a cooler bag. The closed pump system can be used with a hands-free pumping bra for extra convenience.
If you have a baby shower on your calendar this year, Courtney Klein, the CEO of the maternity brand Storq, says these bottles make for a useful gift that the parents-to-be will appreciate. The set comes with two five-ounce bottles, two ounce-ounce bottles, and three different nipples with varying flows.
Prime Day is the best time to snag Amazon products at a discount, like the Fire tablet. Designed for kids, the tablet comes with a free one-year subscription to Amazon Kids+, tons of apps and games, and a toss-proof case. Its Prime Day price is $70 — a savings of 50 percent — and it comes in three colors: pink, purple, or blue. (Meanwhile, if you’ll be content with an older edition of the tablet, you can snag the Fire HD 7 Kids or the Fire 7 Kids’ Pro for a mere $50.)
This kid-friendly smartwatch can do more than just tell them it’s snack time. The animated smiley face has over 100 expressions and giggles, and it chats in gibberish that your kiddo will likely find to be hilarious. Features include a selfie cam and parental controls that ensure you’re still in charge of screen time and Wi-Fi connectivity.
“Hey Alexa, do my homework!” While Alexa can’t technically complete their math homework for them, the Echo Dot can set alarms and play music, and has parental features to prevent your child from ordering a case of frozen French fries. It’s currently on sale for just $25 — nearly 60 percent off. (You can also bundle it with the Echo Glow, a smart multicolor lamp, for a total of $36 for both devices.)
If you don’t want to hear your child’s playlist, this set of earbuds will let them jam out at a safe volume level. The earbuds come with three sizes of cushions, a carrying case, and a port splitter — in case you do change your mind and want to listen too.
A playroom staple, the VTech Sit to Stand Learning Walker has a removable front panel for tots who haven’t mastered balance yet. With plenty of lights, sounds, and buttons to push, it will help keep your toddler entertained whether they’re new to sitting independently or on the move.
Call it fun, call it learning — either way, your preschooler will love playing while they build their math and phonics skills. This kit comes with all of the play pieces they need to form letters, play games, and solve math problems to add an extra layer to an iPad you already own.
Traveling with kids should be considered an Olympic sport, but since that isn’t the case, we suggest stocking up on these Melissa & Doug Water Wow coloring pads — one of our favorite activities for 3-year-olds and great for keeping them entertained on the go. Simply fill up the pens with water and your young companion can color over and over again on the reusable pages.
Another Strat-approved Melissa & Doug toy, this wooden stacker can be used to teach your toddler about matching, counting, grouping, and so much more.
These Classic Magna-Tiles sets encourage your child to engage in open-ended play as they build 3-D structures with the colorful magnetic tiles. Beloved by toddlers and older kids alike, the magnetic shapes are easy to build with at an early age, but allow for plenty of advanced construction as young engineers level up. Plus you can buy more tiles to add on to your set for even larger designs.
Fashion dolls make great gifts for 6-year-olds, and Baby Alive (who also, uh, eats and poops) is ready for summer. Now 50 percent off for Prime Day, the doll is water-safe and comes with seasonal accessories like a popsicle mold, swimsuit, and sunglasses.
No, you didn’t just wake up in the ’90s. Tamagotchis are back and revamped for a new generation — and this Pix model is now 51 percent off. A full-color screen gives the virtual pet a cool new look, and a built-in camera allows your kid to take a picture with their digital pet.
Imagine your kid putting their tablet away to zoom through the neighborhood on this classic kickboard scooter — wind blowing in their face, not a care in the world. This expert-recommended and mom-approved scooter has a three-wheel design that helps newer riders balance, and the 110-pound weight capacity means your kid can hold on to this scooter for a while. For the 20 percent discount, apply the on-page coupon before adding the scooter to your cart.
At the intersection of creativity and STEM learning, this kid-friendly 3-D pen comes with all the things your child needs to draw outside the confines of two dimensions.
Whether your kid calls them stuffed animals or plushies, this extra-large 16-inch Squishmallow will make a cute addition to your kiddo’s growing collection.
These expert-recommended self-tying water balloons will take your kids from bored to full-on water war in seconds. Just twist the top of the bunch onto a hose, fill, and you’re ready to go.
Emily Heller, a recommendations editor at Vulture and a gamer, told us about these cute gaming headphones, which feature cooling gel on the ear cups to keep sweaty ears comfortable and divots that allow you to wear your glasses while you play. They are also available in black and green, which are on sale too!
For your big kids who need a quality pair of headphones to use on their way to practice or school or while doing chores, Beats are it. I am a die-hard Beats fan because the sound quality is top notch, the connection is seamless, and they are comfy to wear.
Very Online tweens and teens will appreciate this tablet’s 12 hours of battery life, a fast core processor, and support for apps like Netflix, TikTok, and Zoom.
After a long day of playing and snacking, your child can kick up their feet in this adorable mini-recliner. Cute enough on its own, the chair also has a cup holder for a glass of ice-cold milk.
If you cringe at the thought of your kid finger-painting on your mid-century modern kitchen table, this wood table-and-chair set is big enough for kids to sit comfortably without taking up too much space in your home. The lip of the table is slightly raised to keep crayons, pencils, and tiny puzzle pieces from rolling or sliding onto the floor.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.