With the internet not only can you get radio play, grow a fan base, create a distribution channel but you can also sell CDs and music downloads. But is it really that simple? Most musicians have no idea where to begin when it comes to online promotion. They might go as far as to setup a website but that is about it. What they lack is right tools or rather the right ideas to make it big in the vast world of online music promotion. Here are few tips for you to go through.
Have your own website
This is your first step on the road to a successful music career. Build your website, promote it and attract a following.
Have a story
When people come to your website, you have still got to encourage them to stay and listen to some music and preferably visit again. Think about what angle are you going to take? Why are you different? Why is your music different?
Give it away
In the beginning you will need to give away something. But be smart! Give away a track and collect email addresses. Let people know it is a gift. Just recording your track and placing it on YouTube may not be the smartest way forward especially if there is no means of collecting details.
Get your MP3 tags right
Another thing very important in the world of music is how you present yourself. They are not joking when they say Out of sight, Out of mind. Make sure your artist name and song name appear in the appropriate tags of the MP3, and put your website address in for the album name. Try to put your website address in the filename too.
Encouraging customers to review your music goes a long way in your promotion. The standing positive reviews on your website will not only attract more visitors but also more customers. What’s more is that you will also get a feel of what your customers are expecting, and what you need to offer.
The most important thing you need to do to ensure your success in this competitive field is to take a stand. No one is going to make a career for you; you have to make an effort. Go out, perform, build a fan base; most likely these are the people who are going to buy your music. What needs to be done is to be innovative, find the opportunities, and making the most of them.
The bottom line of all this is that success never happens to people who wait for it to come to them; you need to work for it!